Josh Ball, Co-founder of Farmers Pick, shares his journey in transforming food waste into a thriving business. He discusses the importance of a strong mission and the challenges of scaling a startup that rescues imperfect produce. Josh sheds light on their successful shift to equity crowdfunding to foster growth without traditional VC pressures. He also highlights the role of storytelling and social media in building brand loyalty, along with the intricacies of managing a rapidly expanding team while maintaining company values.