Josh Atkins

In this discussion, Josh Atkins, who oversees the life sciences vertical at Qualtrics, dives into the art of connecting with clients. He emphasizes the value of emotional intelligence and authenticity in sales, transforming the focus from mere transactions to meaningful relationships. Atkins shares insights on navigating client expectations and the importance of listening actively. He also discusses the complexities of B2B sales, highlighting the need for understanding company dynamics and fostering vulnerability within teams to create trust and drive success.