Joseph William Foster

Joseph William Foster, the founder of Reebok, shares his incredible six-decade journey in building a global brand from humble beginnings. He recounts the legacy of innovation sparked by his grandfather, who created the first spiked running shoe. Joe discusses the revolutionary pivot that took Reebok from a niche running shoe company to a fitness sensation, achieving staggering growth amid the aerobics craze. He reflects on personal sacrifices and the emotional milestones that shaped Reebok’s identity, leaving listeners inspired by the power of perseverance and adaptability.