Joseph Staten, Head of Creative at 343 Industries and Halo Infinite, discusses the challenges of developing an evolving campaign and a live-service game, the evolution of the Halo franchise in terms of team size and ambition, the difficulties faced during the development of Halo Infinite, and the essentials of successful game writing. He also shares his excitement for the future of the Halo franchise and the importance of expansion and bringing in new characters and creators.