Joseph Shalaby, founder of E Mortgage Capital, shares his insights on the vital role of personal branding in the competitive loan origination industry. He emphasizes that without a personal brand, businesses risk being left behind. Joseph discusses innovative lead generation strategies for 2024, the importance of an in-house marketing team, and the unexpected perks that come with building a strong brand. He also shares the 'rule of seven hours' for engaging content creation, highlighting how this fosters deeper connections with audiences.