Joseph Aniedu

Founder and principal of AGA Associates, an architecture firm with a diverse portfolio of projects and a focus on sustainable growth strategies.

Best podcasts with Joseph Aniedu

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Mar 31, 2025 • 58min

625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates

Joseph Aniedu, the founder of AGA Associates, dives into the evolving landscape of architecture where design talent alone doesn't win clients. He shares insights on the burgeoning healthcare sector and the importance of strategic leadership in client acquisition. Aniedu emphasizes the need for effective marketing and structured client communication to enhance project quality. He discusses the balance between design execution and solid business practices, advocating for simplicity in client messaging to foster collaboration and boost engagement.