Joseph Aniedu

Joseph Aniedu, the founder of AGA Associates, dives into the evolving landscape of architecture where design talent alone doesn't win clients. He shares insights on the burgeoning healthcare sector and the importance of strategic leadership in client acquisition. Aniedu emphasizes the need for effective marketing and structured client communication to enhance project quality. He discusses the balance between design execution and solid business practices, advocating for simplicity in client messaging to foster collaboration and boost engagement.