José Villa

José Villa, founder of Sensis, a prominent cross-cultural agency, dives into the evolution of his firm from a Spanish-language website creator to a full-service advertising powerhouse. He discusses the power of research and strategy in driving agency growth and the significance of integrating diverse cultural elements in marketing. José explores the current landscape of multicultural marketing, addressing the complexities of DEI challenges and how brands balance caution with spending. He also shares insights on the operational dynamics and future opportunities within the multicultural agency sector.