Jordan Witmer

In this conversation, Jordan Witmer, Managing Director at Salt Media, shares his extensive background in CPG with brands like Black & Decker and Hershey. He dispels myths around ROAS, emphasizing its strategic importance when applied correctly. Jordan advocates for campaign-first creative that adapts across platforms, and highlights the resurgence of physical retail amidst AI innovations. He emphasizes the need to align inventory data with media activation for optimal results, all while balancing brand goals with actionable insights.