Jordan Spitzer

Jordan Spitzer, the Head of Flavor at Bespoken Spirits, expertly combines machine learning with whiskey-making, crafting profiles in days instead of years. Wane Lindsey, the Director of Marketing, utilizes AI for strategic campaigns and brand identity. They discuss the fascinating balance between leveraging AI for efficiency and maintaining the human touch in taste and creativity. From rapid whiskey maturation to the clever use of AI for targeted marketing, this conversation reveals how innovation and tradition can coexist in the spirits industry.