Jordan Rossler

Jordan Rossler, VP of Media Analytics at Marketing Architects, shares his expertise on TV advertising and cost efficiency. He introduces the "Everything Works at Zero" principle, arguing that a single impression can be the most effective. The discussion delves into the surprising impact of pricing structures in linear vs. streaming TV and the hidden costs of targeted ads. Rossler also challenges common beliefs about frequency and highlights how using cost-efficient buys can outperform premium ones. A must-listen for anyone interested in maximizing ROI!

Jordan Rossler, Director of Analytics, joins Elena and Angela to discuss accurate attribution for brand marketing channels. They explore using multiple attribution models, challenging data with a skeptical mindset, and the importance of clear test structures. Topics include TV attribution report, Micro-Macro-Business framework, and the use of various models for measuring TV impact.