Jordan Resnick

Senior Director of Marketing Operations at CHEQ focused on systems, data, and workflows that support go-to-market security; experienced in marketing operations, revenue operations, attribution, and analytics with prior roles at Atlassian and as an independent operator.

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Jan 20, 2026 • 1h 2min

203: Jordan Resnick: How to distinguish fake traffic from real machine customers

In this discussion, Jordan Resnick, Senior Director of Marketing Operations at CHEQ, breaks down the complexities of identifying real versus fake traffic. He highlights the surge of AI-driven bots and explains how they mimic genuine user behavior. Jordan reveals strategies for detecting bot activity through behavioral patterns and offers practical solutions for go-to-market teams to mitigate lead pollution. He also discusses the importance of transparency in reporting and adapting marketing systems for the evolving landscape of machine customers.

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