Jordan Mauer
SVP Partnerships with marketing experience at US Bank, Visa, NASCAR, and Shutterfly
Best podcasts with Jordan Mauer
Ranked by the Snipd community
Feb 27, 2024 • 20min
Break the Digital Doom Loop
The podcast discusses the balance between digital and offline marketing channels for brand-building, emphasizing the effectiveness of offline channels. Topics cover marketers' bias towards digital, limitations of online advertising, barriers to testing offline channels, and strategies for testing offline on a budget. The importance of TV advertising for business growth is highlighted, along with the introduction of Misfits & Machines.
