Jordan Gordon

Jordan Gordon, with 25 years in ecommerce and a leader at Pilot House, shares essential high-leverage conversion rate optimization strategies for Black Friday. He explains why traditional metrics like headline conversion rates can mislead and emphasizes the importance of direct conversion signals. Listeners discover how to utilize bundling tools for an impressive 8-30% lift in average order value and the critical choke points to optimize on their sites. Quick wins, like enhancing the speed of product pages, are key takeaways for marketers seeking impactful results.