Joonas Mäkilä

Joonas Mäkilä, a Finnish Commercial Advisor with extensive experience in FMCG and hospitality, discusses his journey co-founding Mother's Milk Beverages. He delves into the complexities of brand creation, underscoring the power of storytelling and consumer connection in beverage launches. Joonas shares insights on balancing tradition and innovation in cocktails while navigating market expansion in Finland and the Czech Republic. Emphasizing the importance of collaboration between brands and outlets, he reveals strategies for achieving lasting consumer engagement.