Joneric Amundson, a creative director with an eclectic background that spans breakdancing and design, dives deep into the intricacies of storytelling in the creative process. He shares amusing anecdotes, including a wild CBD-fueled pitch that provides a humorous twist. The discussion highlights the evolving landscape of experiential marketing post-COVID, emphasizing the significance of human connections and ethical storytelling. Amundson also reflects on the importance of adaptability in creativity and mentorship, underscoring how personal narratives influence brand storytelling.
