Jonathon Haddad

Join Jonathon Haddad, CEO of AIME and a leader in broker initiatives, as he shares his vision for transforming the broker landscape. He discusses shifting focus from drama to professionalism and emphasizes the importance of adopting non-delegated lending. Haddad reveals strategies to help brokers compete against major lenders using data-driven tactics and retail marketing insights. He advocates for better recapture efforts and long-term client engagement while promoting ethical communication in sales. His optimism for homeownership and product education shines through the conversation.