Jonathan Wold, deeply involved in the WordPress community, discusses Guildenberg, a project aiming to revolutionize the WordPress product ecosystem. They tackle the problem of discoverability in the WordPress space and the idea of creating a WordPress 'app store'. They explore the undervaluation of products in the WordPress ecosystem and the need for better understanding of pricing and support. They also discuss their distribution plans, finance, co-founders, and revenue sharing. The podcast ends with a discussion on progress, optimism, and plans for the future.