Jonathan Wise

Co-founder of Purpose Disruptors with 15 years experience in major London advertising agencies and a Masters degree in Sustainability & Responsibility

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May 26, 2024 • 57min

Jonathan Wise 'Adland confronts the myth of Infinite Growth'

Jonathan Wise, co-founder of Purpose Disruptors, discusses the advertising industry's responsibility in addressing climate change. He reflects on his realization of the negative impact of advertising on the environment and explores the Maori worldview of interconnectedness. The importance of reclaiming agency and understanding our worldview is emphasized. The chapter also explores the significance of hope and collective action in confronting climate change.