Jonathan Vassil

Jonathan Vassil, CRO of Toast, and Sam Blond, Founders Fund Partner, discuss Toast's customer acquisition strategies, highlighting the importance of setting expectations, in-person interactions, segmentation, and data analysis in optimizing business decisions. They also delve into the unique challenges of selling software to restaurants and provide tips for career growth and effective leadership.

Jonathan Vassil, the Chief Revenue Officer at Toast, shares insights into building an effective coaching culture that significantly boosts sales performance. He explains how over three hours of coaching monthly can enhance productivity and how prioritizing work ethic can revolutionize hiring. Vassil discusses innovative commission structures that tie pay to team success and the importance of transparent performance metrics. He also emphasizes the evolution of coaching practices and the critical traits necessary for nurturing a high-performing sales team.