What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma attack… to losing 50 pounds in 90 days and building a multi-million-dollar wellness business serving millions worldwide. This is not a surface-level influencer story. Ingrid breaks down the exact mindset shift, health reset, and marketing strategy that changed everything — and why most people fail to grow an audience or business even when they have “followers.” If you care about organic growth, paid ads that actually work, audience building, fitness transformation, or monetizing influence, this episode delivers real lessons.

What You’ll Learn

- How Ingrid lost 50 pounds in 90 days and kept it off for 14 years

- The near-death moment that forced a complete life reset

- Why most people fail at weight loss and content creation

- How losing everything in the 2008 crash led to her biggest opportunity

- The real difference between followers and buyers

- Why you only need 1,000 raving fans to build a million-dollar business

- How Ingrid built massive reach organically on Facebook and beyond

- When to use paid ads — and why boosting organic winners works best

- How TikTok Shop is changing monetization right now

- Why knowing your avatar matters more than going viral

- The hidden opportunity in underserved markets (especially Spanish-speaking audiences)

- How fitness, family, faith, and finances all connect to long-term success

Chapters

00:00 Introduction

02:05 Guest Introduction: Ingrid Macher

08:09 Ingrid's Journey to America

10:54 Overcoming Challenges

13:31 The Turning Point

15:36 Transforming Health and Fitness

18:14 Maintaining Weight Loss

33:50 Becoming a Wellness Influencer

34:32 A Million Dollar Product Idea

36:04 Entering the Info Product Industry

37:09 Building a Social Media Presence

38:08 Organic Growth and Marketing Strategies

43:34 The Power of Community and Faith

48:05 Adapting to Social Media Changes

56:08 Final Thoughts and Reflections

Ingrid Macher Fitness entrepreneur, author (7 books), global wellness leader Instagram (English): @ingridmacherofficial About Marketing Misfits Marketing Misfits features real conversations with founders, operators, and creators who built businesses the hard way — through failure, pivots, and unconventional strategies.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Norm Farrar and Kevin King.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jonathan Shuttlesworth

The AI-powered Podcast Player