Jonathan Pauling, CEO of Alexandra Rose, shares insights on tackling food insecurity in the UK. He highlights the transformative Rose Vouchers program, which empowers low-income families to access fresh produce. Through financial incentives, the initiative has significantly boosted fruit and vegetable consumption. Jonathan discusses the diet-related strains on the healthcare system and advocates for reforming food subsidies to favor healthy options. The conversation emphasizes the profound impact of improved nutrition on community health and economic stability.