Jonathan Nelson

Jonathan Nelson, CEO of Omnicom Digital, shares his expertise on the transformative impact of AI on advertising. He discusses the agentic era of AI, where tools streamline multi-step tasks for agencies, reshaping compensation models from time-based to outcome-driven payments. Nelson highlights the significance of Omnicom’s merger with IPG, allowing access to a vast dataset and the integration of Omni AI across all employees. This shift emphasizes the growing importance of data and strategic AI engagement in marketing.

Omnicom digital chief Jonathan Nelson discusses the future of ad agencies in the AI era, digital commerce, and the evolution of advertising. They touch on AI ethics, consumer impact, navigating the media landscape, and reflections on technology and career advice.

Jonathan Nelson, CEO of Omnicom Digital, discusses picking winning technologies for marketing. He partners with major players in AI like OpenAI and Microsoft. The podcast explores AI in marketing, performance metrics, industry collaborations, and the evolution of marketers and agencies in the age of AI.