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Jonathan McKenzie
Co-founder of TurtleBox Audio, a consumer audio brand born from a practical product built for outdoor use; he led product development and growth into DTC and wholesale retail channels.
Best podcasts with Jonathan McKenzie
Ranked by the Snipd community
Dec 5, 2025
• 1h 11min
Brand Tracking That Matters and How Modern Teams Scale TV
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Join Jonathan McKenzie, co-founder of TurtleBox Audio, known for their rugged outdoor speakers, and Austin Santino from Tatari, who specializes in TV and CTV measurement. They dive into the shift from click-based metrics to essential brand tracking. Jonathan shares how TurtleBox's journey began with friends and sailboats, while Austin explains the power of CTV testing for audience validation. They highlight the importance of storytelling in TV marketing and discuss innovative strategies for scaling ads while maintaining brand integrity.
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