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Jonathan Lister
Chief Operating Officer at Vidyard, previously held leadership positions at LinkedIn, Google, and AOL, bringing diverse experience in sales and operations.
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12 snips
Mar 25, 2025
• 45min
Expert Techniques for Selling to the C-Suite
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Scott Lease, CEO of Scott Lease Consulting and a six-time VP of sales, teams up with Jonathan Lister, COO at Vidyard and former leader at LinkedIn. They share expert techniques for engaging C-suite executives, focusing on building relationships and understanding their priorities. Discover strategies for cold calling, navigating internal referrals, and the significance of multiple champions in closing large deals. The conversation emphasizes the importance of tailored communication and how to effectively master interactions with top decision-makers.
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