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Jonathan Hufnagel
Founder and CEO of Dash, a fan activation platform used by sports teams. He helps teams drive revenue, generate leads, and create engaging fan experiences.
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Jun 17, 2025
• 32min
119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel
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Join Jonathan Hufnagel, the founder and CEO of Dash, a fan activation platform transforming engagement for over 400 sports teams. He shares the journey of evolving from a digital auction tool to a comprehensive e-commerce solution. Discover how teams can drive revenue with creative promotions like mystery tickets and auctions. Hufnagel emphasizes the importance of data in enhancing fan experiences and urges teams to embrace digital engagement. Real-world success stories amplify the impact of innovative strategies in connecting with fans better than ever.
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