Chris Best, CEO of Substack, and Jonathan Gill, CEO of Backtracks, delve into the future of paid content versus advertising in the podcasting landscape. They question if advertisers are overpaying and discuss the potential for newsletters to replace social networks. The pair emphasizes the importance of effective audience measurement, the rise of personalized educational podcasts, and how creators can enhance engagement. Plus, they share valuable growth strategies for both newsletters and podcasts in a competitive digital environment.
