Jonathan Cronstedt

The podcast delves into topics like entrepreneurship, wealth building, health, and online community building. It explores the significance of perseverance, market understanding, and personal growth post-success. Strategies for business dominance, measuring product success, and balancing personal branding are also discussed.

Jonathan Cronstedt, also known as JCron, was the president of Kajabi software from 2016 through 2021 as he helped the company grow past the early startup years. JCron is a savvy entrepreneur, digital marketer, and sales leader who shares the story of the bootstrap founding of Kajabi through getting $550M in venture capital funding in 2021. Kajabi is a leading "knowledge commerce" platform for experts and entrepreneurs to market and sell their expertise as online content. Started in 2010 to help early internet marketers and small business experts deliver videos and training, Kajabi has helped over 30,000 creators to sell their expertise and expand their businesses. In this episode, you'll hear how Kajabi: Had $1M+ annual recurring revenue the moment the product launched after coding on nights and weekends for a year to create the first product Founder and CEO Kenny Rueter grew revenues ahead of expenses to stay profitable from day 1 to over $50M in revenue 10 years later Grew as a modest software business for the first 5 years, then rebuilt the product to grow the business much bigger as the market eventually grew up in the next 5 years Kept a fanatic focus on their target customer (called “Kajabi heroes”), a powerful and easy-to-use product, and a well-defined culture More than doubled in size in 12 months during the COVID crisis when online courses and content became a global focus Waited 10 years to take any outside investment in 2020 that helped bring the expertise to scale, then raised $550M at a $2B valuation from VC investors in 2021. Check out all our episodes, articles, and resources at https://practicalfounders.com.

Jonathan Cronstedt, a seasoned entrepreneur renowned for his extraordinary achievements with Kajabi, shares insights on growing the company 2,153% to a $2 billion valuation in just five years. He emphasizes the importance of authenticity and emotional storytelling in modern marketing. Jonathan discusses the shift from paid ads to organic growth strategies and the critical balance between product quality and effective marketing. He advocates for co-creating products with customers and highlights how genuine stories triumph over flashy ads in achieving lasting success.