Jonathan Courtney

Jonathan Courtney, founder and operator with a focus on experiential and facilitation businesses, advocates for premium in-person experiences as a counter to the digital norm. He discusses how his transition from digital to live events has succeeded by offering scarcity and authenticity that online offerings lack. Jonathan shares a compelling framework for converting digital communities into real-life events and highlights the importance of physical products in driving value. He emphasizes the increasing demand for genuine interactions as people seek relief from digital overload.