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Jonathan Courtney
Founder and operator focused on experiential & facilitation businesses who advocates moving digital products back into premium in-person experiences; founder of projects like facilitator.com and the Unscheduled CEO podcast.
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Oct 20, 2025
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The 2026 Anti-Trend That Will Make Millions
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Jonathan Courtney, founder and operator with a focus on experiential and facilitation businesses, advocates for premium in-person experiences as a counter to the digital norm. He discusses how his transition from digital to live events has succeeded by offering scarcity and authenticity that online offerings lack. Jonathan shares a compelling framework for converting digital communities into real-life events and highlights the importance of physical products in driving value. He emphasizes the increasing demand for genuine interactions as people seek relief from digital overload.
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