Jonathan Bannister

Jonathan Bannister, a former police officer turned marketing strategist, discusses the pitfalls of traditional digital marketing in his new book, "F*** Digital Marketing." He reveals that contractors often chase only the small percentage of homeowners looking for services while neglecting the vast majority. Bannister warns that with the rise of AI, brand recognition will soon outweigh SEO. His compelling story of a 97-year-old company's rebranding disaster underscores the risks of poor strategy, highlighting the importance of authentic storytelling and effective branding in today’s market.