Jonathan Abenaim, an investor from Arlen House Capital with extensive experience in the fitness industry, dives into the success story of Basic-Fit, Europe’s leading low-cost gym operator. He discusses the rapid expansion of Basic-Fit, which boasts over 2 million members across 1,000 clubs. Abenaim contrasts the evolution of gym culture in Europe with that in the U.S., and explores how Basic-Fit has adapted profitable American strategies while maintaining low costs. The conversation also covers challenges faced during COVID-19 and the importance of operational economics in gym expansion.
