Explore the impact of storytelling in communication and social change. Learn about leveraging storytelling for social impact. Discover the power of authentic brand storytelling and shaping brand values. Unleash engaging storytelling to connect with audiences emotionally. Explore the challenges faced by doctors in the healthcare system

Jonah Sachs, a trailblazer in viral marketing and social change, dives into the transformative power of 'unsafe thinking.' He highlights the art of storytelling as a catalyst for meaningful change and encourages embracing fear to foster personal growth. Sachs discusses how stepping out of comfort zones can lead to innovation and societal impact. He also emphasizes the importance of nurturing positive qualities within us to navigate biases and create community-driven solutions that spark change. Get ready to rethink your approach to challenges!

Today we have Jonah Sachs on the podcast. Jonah is an author, speaker, storyteller, designer, and entrepreneur. He is the author of Winning the Story Wars: Why Those Who Tell— and Live— The Best Stories Will Rule the Future, and most recently, Unsafe Thinking: How to Be Nimble and Bold When You Need It Most. In this episode we discuss: What is safe unsafe thinking? The power of intuition for creativity Does your subconscious have free will? Dual-process theory and creativity How can you challenge and change yourself when you need it most? The importance of context for creativity The different phases of the creative process The importance of rocking the boat The benefits of collaborating with your enemies How can you stay motivated when changing habits is so hard? What’s the difference between flow and deliberate practice? The difference between values and identity Making a safe culture for risks How to gamify dissent Support this podcast: https://anchor.fm/the-psychology-podcast/supportSee omnystudio.com/listener for privacy information.