Jonah Hall

Jonah Hall, President and CIO of Cedar Creek Capital, dives into the surprising benefits of lower occupancy rates for self-storage facilities. He discusses how strategic pricing and management can enhance revenue even with fewer tenants. Jonah highlights the importance of understanding economic occupancy and reveals innovative strategies like utilizing lockers as entry points. He also touches on the influence of homeowner associations on storage needs and the financial implications of managing occupancy and tenant relationships effectively to maximize profits.