Jonah Goodhart

Jonah Goodhart, CEO of Mobian and former head of Moat—acquired by Oracle for $850 million—shares his unique insights into the ad tech landscape. He highlights the pivotal strategies that led to Moat's success and details how his approach has shifted with Mobian. The discussion dives into the challenges of contextualizing content in advertising and how generative AI can enhance understanding. Additionally, Jonah explores the fascinating philosophical roots behind Mobian's name, emphasizing continuity in a complex industry.

Jonah Goodhart, co-founder of Right Media and Moat, discusses his journey through the digital advertising landscape. He emphasizes that attention is the key currency in media today, arguing against outdated click metrics. Jonah shares insights on how AI disrupts brand safety and content context, highlighting that 30-50% of publisher inventory is misclassified. He envisions a future where personalized news is delivered by AI, urging publishers to adapt and innovate in this evolving landscape. Community, emotion, and human connection remain vital as we transition to an AI-first world.

In this engaging discussion, Jonah Goodhart, co-founder of Mobian and owner of Surf Lodge, reveals his secrets to maintaining a chill demeanor despite a busy schedule. He emphasizes the importance of pausing in a hustle-driven world and how finding joy can lengthen life—just like Warren Buffett suggests. Jonah shares his journey from early jobs to his regrets over missed opportunities, highlighting that setbacks can lead to unexpected wins. Prepare to rethink your approach to work and happiness with his invaluable insights!