Jon Weigell

Join Phil Agnew, a political strategist, as he discusses the groundbreaking marketing tactics of NYC mayoral candidate Zohran Mamdani with Jon Weigell, host of The Hustle Daily Show. They delve into how vulnerability and authenticity helped the campaign resonate with voters. Discover the significance of likability and the psychological principles that encourage autonomy in decision-making. The conversation also touches on the art of distinctive messaging and how unique communication can set candidates apart in a crowded political landscape.