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Jon Valenta
Hardscaping professional and owner associated with General Pavingstones who implemented sales training to dramatically improve close rates and business efficiency, sharing practical insights on sales processes and client relationships.
Best podcasts with Jon Valenta
Ranked by the Snipd community
Jan 7, 2026
• 34min
Why “Impressing” Homeowners Is the Worst Sales Strategy w/ Jon Valenta from General Pavingstones
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Jon Valenta, a hardscaping expert and owner of General Pavingstones, shares his transformative journey after embracing sales training, which boosted his close rate from 30% to nearly 90%. He discusses the pitfalls of free designs and the importance of qualifying clients early to avoid wasting time. Valenta emphasizes the power of listening to customer needs over technical jargon, fostering relationships over mere transactions, and how consistent sales processes can lead to improved job satisfaction and efficient business practices.
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