Jon Morra

Jon Morra, Chief AI Officer at Zefr, brings a wealth of knowledge in machine learning and content policy. He discusses how Zefr leverages AI for brand safety across platforms like TikTok and Meta, tackling issues like misinformation detection and content classification. Morra outlines the evolution of digital rights within media and shares insights on adapting AI systems for real-world challenges in advertising. He also predicts how AI will reshape jobs, emphasizing the need for human oversight in a rapidly changing landscape.