Jon Miller

President, Acquisitions & Partnerships at NBC Sports with decades at the company; responsible for major sports rights negotiations and creation of marquee events like the NHL Winter Classic.

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Dec 23, 2025 • 47min

What's it like to negotiate billion-dollar sports deals?

Jon Miller, President of Acquisitions & Partnerships at NBC Sports, offers a fascinating peek into the world of billion-dollar sports deals. He shares insights on the enduring value of Tier-One sports rights and how live events attract vast audiences. Miller recounts his experience persuading Michael Jordan to contribute to NBC's NBA coverage and discusses the strategic $3 billion deal with the IOC. He also envisions future Olympic coverage on Peacock and highlights the growth potential of women's volleyball and rugby in the U.S., providing advice for aspiring sports media professionals.

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