Jon Matzner

Guest on the Nikonomics podcast, discussing building a strong business brand, the power of social media, and the role of the SBA in entrepreneurial support.

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Mar 31, 2025 • 49min

140 - We Debate the Value of the SBA (I Get Demolished!) with Jon Matzner

In this conversation, Jon Matzner, an expert in branding and social media strategy, dives into how entrepreneurs can craft unique brands that resonate. He debates the effectiveness of SBA loans for new ventures, shedding light on the complexities of government-backed funding. Matzner emphasizes the importance of engaging with niche audiences over mass followings and discusses how authentic storytelling can create compelling content. Their lively banter explores the evolving dynamics of influence and community in entrepreneurship.