Jon "JMo" Morgenstern

Jon "JMo" Morgenstern, Head of Investment at VaynerMedia, manages a staggering $1.5B in media spend for big brands. He shares insights on how enterprise advertisers approach channel mix and allocation across platforms like Meta and TikTok. JMo emphasizes moving beyond last-click metrics to focus on brand lift and incrementality for sustainable growth. He discusses the balance of creative volume and diversity, testing niche personas, and the importance of organic performance as a foundation for scaling paid ads. A must-listen for marketers looking to elevate their strategy!