Janice Mackintosh, Marketing Director at Whyte and Mackay, and Jon Gledstone, CCO at Mr President, discuss the launch of The Woodsman's 'Well Earned' campaign featuring brand character Barry the Beaver. They touch on challenging Whisky conventions, standing out in a crowded market, balancing demand and supply, overcoming perception barriers, and the importance of craft in advertising. The duo also delve into generating buzz with humor, staying compliant with regulations, and the role of a good client-agency relationship in campaign success.
