Jon Emont

Jon Emont, a WSJ journalist specializing in the sneaker industry, shares insights on Nike's past attempts to manufacture sneakers in Mexico. He highlights the complex challenges companies face when trying to shift production away from Asia, including tariff implications and automation issues. Emont discusses the hurdles of integrating robots with traditional manufacturing processes, especially the difficulty of adapting automation to varying sneaker designs. The conversation also underscores the ongoing struggle for U.S. production amidst high costs and labor shortages.