Jon Cruz
YouTube's global head of sports partnerships
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Jun 19, 2024 • 38min
YouTube's growing role in sports media and why NFL Sunday Ticket is the sign of things to come
Jon Cruz, YouTube's global head of sports partnerships, discusses YouTube's sports strategy, NFL Sunday Ticket rights, and Primetime Channels. The podcast explores YouTube TV, engagement strategies, YouTube Shorts impact, creator collaborations in sports content, and innovative sports media monetization models.
