Jon Billett

Jon Billett, Founder and CEO of StoryQuadrant, brings 15 years of presales expertise to the table. He discusses why storytelling should be treated as a structured industrial skill rather than a soft skill, emphasizing frameworks for four essential story types. Jon unveils the pitfalls of formulaic success stories, likening them to 'Mad Libs' and stressing the importance of memorable, retellable narratives. He shares tips on maximizing in-person meetings and using contrasting examples to create memorable stories. Tune in for valuable insights on advancing your storytelling skills!