Johnna Lacey, founder of J.M. Lacey Communications, brings over 20 years of professional writing expertise to the discussion on brand storytelling. She dives into why a compelling narrative is crucial for businesses to stand out. Johnna highlights common mistakes in storytelling and details how solo professionals can use narratives to build trust and community. Listeners will find practical steps to uncover their unique brand stories and learn to transform storytelling into a powerful tool for engaging clients.