In this engaging conversation, John, the Founder and CEO of Manly Bands, shares his journey of creating unique men's wedding rings using unconventional materials like meteorite and deer antler. He discusses the importance of customer feedback in design and how strategic partnerships with brands like Jeep have elevated their identity. John also explains the shift to a headless Shopify setup, optimizing tech for better customer experiences, and navigating the post-pandemic landscape with a focus on profitability.