John Zhang

John Zhang, a Wharton Professor of Business Economics and Public Policy, dives into the intriguing world of dynamic pricing strategies. He reveals how firms adapt their pricing amid rising tariffs and inflation, affecting consumer behavior. The discussion highlights the historical evolution of these strategies and their application across industries like airlines and hotels. Zhang also emphasizes the balance businesses must strike between profit motives and consumer perceptions, illustrating real-world examples of success and failure in dynamic pricing.