John Zeratsky

John Zeratsky, co-creator of the Sprint Method and VC partner at Character, shares insights on startup success and failure. He argues that 'vision-driven' startups are often destined to fail due to their lack of validation. John highlights the importance of rapid prototyping with fake products to gather real feedback, emphasizing that your pitch deck needs actionable data, not just buzzwords. He also discusses the necessity of understanding competitors beyond the obvious, giving real-world examples of successful startups to illustrate his points.