John Zeratsky
Co-creator of the Design Sprint and the Foundation Sprint. Co-founder of Character Capital and co-author of Sprint and Make Time.
Best podcasts with John Zeratsky
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Jul 13, 2025 • 1h 42min
Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)
Jake Knapp and John Zeratsky, co-creators of the Design Sprint and co-founders of Character Capital, share their expertise in this conversation about the Foundation Sprint. They discuss the importance of validating startup ideas quickly, outlining a two-day process that replaces months of work. Key topics include the 2x2 differentiation framework, essential questions founders must address, and the ‘note and vote’ technique for avoiding groupthink. Their insights on product differentiation and strategic decision-making pave the way for startup success in a competitive landscape.
Apr 13, 2025 • 49min
102: John Zeratsky - Fake Products, Real Feedback: Sprinting to Validation
John Zeratsky, co-creator of the Sprint Method and VC partner at Character, shares insights on startup success and failure. He argues that 'vision-driven' startups are often destined to fail due to their lack of validation. John highlights the importance of rapid prototyping with fake products to gather real feedback, emphasizing that your pitch deck needs actionable data, not just buzzwords. He also discusses the necessity of understanding competitors beyond the obvious, giving real-world examples of successful startups to illustrate his points.
