John Zeratsky

John Zeratsky, a former design leader at YouTube and Google, revolutionizes change management with his rapid prototyping strategy. He emphasizes that every change is just a hypothesis until tested, urging teams to move quickly from idea to prototype. This approach not only clarifies objectives but also energizes teams and captivates stakeholders. Zeratsky also discusses the importance of differentiation in initiatives, ensuring that changes are truly transformative rather than just incremental. His insights offer fresh methods for navigating workplace change and overcoming resistance.