John Wilson

John Wilson, a seasoned sales trainer at Ballgame Consulting with over 20 years in professional sports, shares essential insights for marketing directors. He emphasizes the need for strategic planning to boost ticket sales and sponsorships. John discusses tracking data and utilizing social media effectively to generate leads. He introduces 'promotion stacking' to enhance attendance and highlights innovative ways to find sales leads on platforms like LinkedIn. Relationship-building through face-to-face meetings is also crucial for sustaining client engagement.