John True

John True, General Partner at Cultivation Capital and an Operating Executive at Insight Partners, dives into the critical role of emotional intelligence in B2B sales. He emphasizes the importance of active listening, self-awareness, and authentic curiosity to foster deeper client relationships. The discussion also touches on the challenges posed by digital interactions, the need for vulnerability in leadership, and the evolving landscape of AI in sales. True shares valuable insights on navigating career paths and the balance between science and art in effective sales leadership.

Join John True, General Partner at Cultivation Capital, as he dives into the transformative power of emotional intelligence (EQ) in sales leadership. He stresses that understanding personal and professional wins is fundamental to influence. Active listening, note-taking, and reading the room are highlighted as essential skills that set elite salespeople apart. John also discusses how group interviews can unveil a candidate's EQ and the importance of being fully present to enhance communication and leadership effectiveness.