John True

John True, General Partner at Cultivation Capital and an Operating Executive at Insight Partners, dives into the critical role of emotional intelligence in B2B sales. He emphasizes the importance of active listening, self-awareness, and authentic curiosity to foster deeper client relationships. The discussion also touches on the challenges posed by digital interactions, the need for vulnerability in leadership, and the evolving landscape of AI in sales. True shares valuable insights on navigating career paths and the balance between science and art in effective sales leadership.